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Oct24
About Your Individual Brand

As the title and category suggest - this blog is about your individual brand.

We will investigate and tell stories about brand strategy (corporate, product, etc.) and how the process should be adapted by people.  Individuals, for the same reasons companies spend zillions and hire experts to develop and protect a brand, should pay attention to this.  This has always been important.  Today we see more need than ever to learn how to market one self in this globally competitive landscape.  'Jobs' are project oriented and shorter lived while careers change direction like never before because of technology and other competing factors. 

An individual brand is much more than your career - it is about you and what you stand for.  A promise of value in your family and community.  It is an image and perception of you by those around you - physical, emotional and the external experience.  This blog will be most effective with your participation and sincere questions about your individual brand topics and direct support for those doing the same.  That is part of your brand message.


2 Comments/Trackbacks




What is the correct way to brand yourself when you are a small business?

I assume you own the Virtual Assistant company linked? Specific answers and strategy to your brand are pending the special details and passions you offer. Having said that;
your community hires you, not your business. The personal branding strategies applied to you are most effective for the success of your business. You build the culture and hire people that provide the experience expected from you, then, your community hires the extension of you because of trust.

If you work on your business and move on to other entrepreneurial ventures, you leave a legacy and are trusted to do it again if your community has positive experiences.

If your business is always you and you alone, than continuous improvement on you and your personal brand strategy is a new core competency you must acquire.

I hope this helps...detailed questions welcome here or www.yourbrandplan.com - find the forum link bottom left of any page for info you will find helpful...

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