Developing & Branding Your Personal Competitive Advantage

As the title and category suggest - this blog is about your individual brand.

We will investigate and tell stories about brand strategy (corporate, product, etc.) and how the process should be adapted by people.  Individuals, for the same reasons companies spend zillions and hire experts to develop and protect a brand, should pay attention to this.  This has always been important.  Today we see more need than ever to learn how to market one self in this globally competitive landscape.  'Jobs' are project oriented and shorter lived while careers change direction like never before because of technology and other competing factors. 

An individual brand is much more than your career - it is about you and what you stand for.  A promise of value in your family and community.  It is an image and perception of you by those around you - physical, emotional and the external experience.  This blog will be most effective with your participation and sincere questions about your individual brand topics and direct support for those doing the same.  That is part of your brand message.