Competitive advantage is created by using your resources and capabilities to achieve a differentiated product - YOU.
In this ever changing and competitive global landscape - sustaining a competitive advantage is in itself a core competency. Defining your value differentiation defines your offering and helps block competition while embracing trends and change in technology, business, market, your prospects and customers ability to leverage or substitute. It becomes a lot of work if done on your own; preparing yourself with knowledge and training to be competitive in the future. The commitment may well be the difference between those who are in a position to compete and those who struggle.
More people need to start investing in themself and realize that personal and professional development is required as part of the core competency translated to daily activity. Your employers' core competency is not to develop you - They may be trying to replace you. If Honda has core competency in engines, how would your core competency add value to Honda today and in three years from now? As an example.
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