You know that person that seems to know everybody...and when they send you a lead, idea or connection of some kind, you know this will be time well spent. By becoming a resource and expert with compassionate, you'll differentiate yourself. You'll be useful and remain top of mind – building a sustainable personal brand! Tim Sanders points this concept out well in his book “Love is the Killer App”. Great book to share with your boss, clients and partners.
Most people understand that networking, or their network, is an important asset when something is needed. The opportunity to help has gotten even easier because of the Internet and online communities like www.linkedin.com - more on that another day. www.dictionary.com says networking is to interact or engage in informal communication with others for mutual assistance or support.
Mutual is the key word in this definition. Actually, the effective networker is less about themselves and more about the other person. The commonly used term "bank balance" networking makes a lot of sense and is easy to say, but most people make a withdraw at a time of need and may help only when asked to make a connection. Our great collaborators are always networking - proactively connecting those who can benefit from the awarded relationship. Malcolm Gladwell points this out very well in his book “The Tipping Point” –Ch.2 The law of the Few: Connectors, Mavens and Salesmen.
Effective networking is more about asking great questions and learning about the other party. Learning about character and what is important to someone. Building a reputation on great connections on fit is the best way to realize great assistance from your network in return. Trust and awareness become even better terms to define networking. Yes, it takes time to establish trust and provide assistance to others before getting the assistance you deserve. It takes time to fill your account before making the withdraws in financial terms too.
People want to help and will – networking online and offline. It is a powerful brand to be in a position of trust to help others and you will be rewarded. Others want to be there for you and understand how to be effective in those recommendations. While providing appropriate connections and ideas for others, sprinkle in what your ideal customer or situation looks like - in the event they don't ask you...
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