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Jun23
Public Speaking to Build Your Brand

Building an effective personal brand and the awareness required to succeed in your areas of expertise requires multiple vehicles.  Public Speaking is one of those vehicles.  I felt many of your stomachs drop, but I am here to tell you that if you are an expert and talking on a subject you know well - you will do just fine!

Here are a few tips to help you present well and build your brand:

  1. Prepare your presentation.  Keep PowerPoint to the point and easy to read.  Have a backup plan for technology problems including a hard copy of your presentation.
  2. Don't over-write what you are going to talk about.  You know the subject, just organize your topics and talk about them.  Having the list will ensure you touch your points when nervous.  And, keep you from the temptation of reading.    
  3. Practice so you are in line with your timing per topic and overall time allowed.
  4. Show up early and get familiar with the room.  Mingle with the crowd to show you are a regular person and to calm yourself down.
  5. Voice.  Stay healthy by not smoking, eat well and stay hydrated.  Avoid tea prior to a talk because it will close your voice down.  Warm water is good.
  6. Give yourself plenty of time to wake up for morning talks (or if you take naps). 
  7. While presenting.  Be yourself, but pay attention to the crowd.  Careful not to overwhelm them with fast talk, or hoping around.  Calm down and enjoy.  Take breaks and breath.  Takes practice so Practice!    
  8. Use your eyes.  Reach your audience with eye contact.  Move from center and pause when making points.  Use your eyes to connect.
  9. Know when to stop.  Pay attention to your audience.  Use Q&A to interact and as a value ad.  This help make sure you cover your points.  Sometimes you repeat yourself, but then you know that is required. 

It is always helpful to know what the event planners are looking for.  Read Helpful Information for Booking A speaker for your own information.

 


6 Comments/Trackbacks




Excellent points. I can't stress enough how much practice is a key to speaking successfully. Practice mutliple times until you can give your talk without looking at any notes. I would encourage you to try to speak without notes. This will show that you really know your subject matter and will enhance your brand even more. If you must use PowerPoint or other notes, keep it to a minimum just like in point #2.

HI,

Great points on public speaking.

I resonate with the point about looking after your voice. Last year I spoke at an interstate convention. On the way, I strained my voice and spent the weekend with no voice. Made it a bit hard to speak when it was my turn!

The other point that you make about public speaking that is great is the last one - know when to stop. Unfortunately there are so many speakers that just keep going on and on and on and on and on and on and on and on and on.....................you get the point.

Great posts about public speaking.

Cheers

Darren

Thanks Jason and Darren for your encouraging suggestions and additions. When I read your points, it reminds me how this applies past public speaking too. Like presenting to your boss, the board, clients, pushing a budget, your own promotion and raise, interview, anyone making a living on the phone...

Great points. When I've taught presentation skills I've often found myself undoing a lot of problems that other trainers have installed. I had one client who was so worried about how they were breathing, where their hands were, and where they were looking that there was no attention left to spare for remembering content. She would just freeze, but what a perfect frozen speaker she was!

The key point for me is, as you say, be yourself. If you're busy trying to be some mythical 'ideal speaker' you'll come across as fake, but you'll be too busy keeping up the pretence to notice that you've lost your audience!

Again, excellent points to remember. I do about 2 - 3 engagements a month around New York: This Tuesday (7/13), National Network of Accountants. July 28, PodCamp Online, "Podcasting by Phone," Sept 28, Association of Divorce Financial Planners, and many more this fall.

3 points that I'm sure you mention in your guides:
Ask the audience questions - it makes the presentation interactive, it lessens our droning voice, makes it more relevant to the Type-A, alpha, Influentials in the room, and it's an opportunity to edify key leadership.
Hand out some notes - preferably branded with all your contact info, etc. More valuable, more it will be kept... "memorabilia brands experiences" (that's what I always say!)
Wear a custom badge - again, with your logo... stick tags slowly peel off and distracts from your message, and our handwriting sucks. Business cards are often too small. We can all print a colorful, large tag to pin.

I'm sure there are more others can add...
~ Vik Rajan
PersonalBrandMarketing.com

Thanks for the great additions, Vik! Asking the audience questions and soliciting questions from them is important in my judgement to get everyone involved in learning. If they are shy to get started, I find telling stories and even making fun of myself helps loosen people up so they will participate.

It is a tipping point. I am finding the same with my radio show early on. Someone calls, and the phone gets active. You need that first mover.

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