
Building an effective personal brand and the awareness required to succeed in your areas of expertise requires multiple vehicles. Public Speaking is one of those vehicles. I felt many of your stomachs drop, but I am here to tell you that if you are an expert and talking on a subject you know well - you will do just fine!
Here are a few tips to help you present well and build your brand:
- Prepare your presentation. Keep PowerPoint to the point and easy to read. Have a backup plan for technology problems including a hard copy of your presentation.
- Don't over-write what you are going to talk about. You know the subject, just organize your topics and talk about them. Having the list will ensure you touch your points when nervous. And, keep you from the temptation of reading.
- Practice so you are in line with your timing per topic and overall time allowed.
- Show up early and get familiar with the room. Mingle with the crowd to show you are a regular person and to calm yourself down.
- Voice. Stay healthy by not smoking, eat well and stay hydrated. Avoid tea prior to a talk because it will close your voice down. Warm water is good.
- Give yourself plenty of time to wake up for morning talks (or if you take naps).
- While presenting. Be yourself, but pay attention to the crowd. Careful not to overwhelm them with fast talk, or hoping around. Calm down and enjoy. Take breaks and breath. Takes practice so Practice!
- Use your eyes. Reach your audience with eye contact. Move from center and pause when making points. Use your eyes to connect.
- Know when to stop. Pay attention to your audience. Use Q&A to interact and as a value ad. This help make sure you cover your points. Sometimes you repeat yourself, but then you know that is required.
It is always helpful to know what the event planners are looking for. Read Helpful Information for Booking A speaker for your own information.










Excellent points. I can't stress enough how much practice is a key to speaking successfully. Practice mutliple times until you can give your talk without looking at any notes. I would encourage you to try to speak without notes. This will show that you really know your subject matter and will enhance your brand even more. If you must use PowerPoint or other notes, keep it to a minimum just like in point #2.
Posted by: Jason Jacobsohn | June 24, 2007 1:08 PM | Permalink to Comment