I saw Michael Gerber speak today at the Denver Metro Chamber of Commerce about his concept of working on your business instead of in your business - made popular by his E-Myth series of books. He went on to his new concept of the importance of dreaming - what real entrepreneurs do. From this he created In The Dreaming Room.
My biggest take-away was to hear what I already know in a way that sticks.
"What you know is what's killing you" - in reference to growing your business.
"Businesses are not a brand - a brand is what you deliver" and "Brand is not from a branding expert or ad agency" - This resonates with me and my clients in that your brand is the delivery. It is the feeling others have dealing with you. People are the brand. People create, own, destroy and recreate brands. When people understand their personal brand, they can apply to the experience others have with the offering - product or service actual experience.
If you like this topic, listen in as Michael Gerber is live in studio on our radio show Startup Story Radio and taking calls! If you miss the show or read this after August 4, 2007 - all shows are archived on the StartupStoryRadio.com
What is your brand?
