You have mastered the "elevator pitch" during a job search and when tasked to close a deal/recruit/funding, etc. But the ability to create the quick value proposition, the "so What", has not stuck with you without a specific task at hand. Are you always on your brand?
Since you are ALWAYS working on a project; you ALWAYS need to have a pitch prepared for when you are caught in the elevator with your CEO. When asked what you are working on (and you will be asked in some form), can you hit her between the eyes with value?
Does your answer cause her to have confidence in you?
Are you showing genuine interest in the customer (internal and external)?
Are you showing how you can make the CEO's life easier?
Will she remember your name and value when looking for talent on another project?
Working within a smaller business or being the top dog prove easier to get noticed project to project, but they also move faster and cleaner so your chances of getting passed over happens faster too.
Don't get caught with your pants down during the daily opportunities to market yourself.
To paraphrase Freud: Sometimes an elevator pitch... is really an Elevator Pitch!
By being always conscious of WHY we're doing WHAT for WHOM, we keep our own interest, passion, and focus... and are prepared to think on our feet.
~ Vik Rajan
PersonalBrandMarketing.com
Posted by: Vikram Rajan | July 17, 2007 11:45 AM | Permalink to Comment