Oh man, Apple got slammed by early buyers of the iphone with disgust the price already dropping $200 from market entry pricing. I don't think they learned how to produce it less expensive or even supply. Jobs notes, clearly in his letter to iPhone customers (or was is shareholders), you be the judge, that it is price strategy to nail holiday shopping numbers.
You will note in his letter that he is offering early buyers $100 to spend in Apple stores.
Will this effect how early adopters decide what technology to buy out of the gate from Apple or anywhere else?
You will note in his letter that he is offering early buyers $100 to spend in Apple stores.
Will this effect how early adopters decide what technology to buy out of the gate from Apple or anywhere else?
» iPhone Price Cut Has Far Reaching Effects from MarketingBlurb
Apple (NASDAQ: AAPL) released the 8GB iPhone in June at a high price point in the smart phone market of $599. Now, Apple has announced they'll drop the price of the iPhone by one-third to $399 in time to capture new... [Read More]
Tracked on: September 8, 2007 8:56 AM | Permalink to Trackback