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Nov 3
Personal Brand for the Culture Creative
Cultural creatives are showing real impact now in non traditional business and career integration. Their personal brand is unmistakable as an individual and within a the new group of influencers.  They are promoting positive change in work, life, community and environment. This group shares values in spirituality, health, the environment and sustaining all of this in a triple bottom line business.

Does this sound like you? Are you an adult who is trying to launch your own movement? As the well respected thinker, Tom Frey with the DaVinci Institute, outline in "How to Launch Your Own Movement".

Similar to an entrepreneur who may be misunderstood, the cultural creative feels like they do not fit in. The personalities cross paths and when the cultural creative becomes frustrated in traditional employment situations, they seek out entrepreneurs who are of like thinking. These groups then build on energy and realize they can change the world so go out and create a new movement and become unemployable. A new way of thinking. There in fact lies the challenge.

Communicating the cause.
When simplified to core competencies and passion to develop value in market, management and money - then, collaboration with complimentary brands can define the change in culture desired. Sounds like anything else...find others who can help build what you can't in the triple bottom line. Simplify and live the integrated values to be the leader you are.

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1 Comments/Trackbacks




Hi David, I fell in love with the term "cultural creative" the first time I heard it. Probably partly because I was proud to consider myself a member of that group :)

Your analysis is bang on.

I was one of those misfits you describe...had a great exec role but corporate life and my personal values did not align. I left 5 five years ago, started a business where I've been making a living but more importantly, a life...one where my passion around social responsibility and the environment are at the heart.

Now,as you say, it's a matter of harnessing resources and like-minded people to further the cause. So many options to explore in our fragmented world - social networking sites, community-based organizations, strategic alliances, networking groups?! It CAN be a challenge.

Where do you think LOHASians (Lifestyles of Health and Sustainability) fit in? Do you think they are different than Cultural Creatives?

Thanks for your post. Very interesting and relevant to emerging trends! ...Harp

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« “Keep Climbing, Braydon!” | Main | You Own a Personal Brand?! »

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