The Super Bowl event is a personal brand showcase like no other. On and off the field. The teams have their collective goals starting from a vision before the 2007/2008 season began. Each individual has a specialized role to accomplish the goal of a Super Bowl win - or perfect record in the case of the Patriots.
Pepsi looks to be a significant part of keeping the entertainment and personal brands alive off the field as they mix recognized personal brands with their own marquee of brands.
"Nobody has a beverage portfolio as wide and deep as ours and nobody has a 'sense of event' like we do," says Cie Nicholson, chief marketing officer for Pepsi-Cola North America, a unit of PepsiCo Americas Beverages. "When you put those two elements together on Super Bowl Sunday, you have a genuine opportunity to entertain. We'll take full advantage of this by presenting a mix of celebrity and creativity that puts our brands at the core of pop culture — before the game, during the game and all over new media."
Here is Pepsi's lineup of personal meets Pepsi brands for Super Bowl Sunday 2008:
Pepsi Stuff / Justin Timberlake
"Magnetic Attraction" Screenshots
Diet Pepsi Max / Busta Rhymes
"Nod" Screenshots
AMP Energy / Dale Earnhardt Jr.
"Camel" Screenshots
G2 / Derek Jeter Screenshots
PepsiCo EnAble "Bob's House" Screenshots
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