If you could live in your ideal community, where would it be? Describe your neighbors and their character. What is the hot industry that you can't stop talking about? Why can't this industry live without you? Are you a generalist or have multiple industry answers - lucky you because you can think about why multiple industries and communities can't live without you! For you, there is a different value proposition based on market conditions and trends - what are they?
Before true success in market penetration with product You - you know yourself with lived values and trust in your competencies. That confidence is the difference and if you don't have it in you, how can you expect others to be confident in you as you venture into the unknown together.
Key markets can be where you have demonstrated obvious results and your skills are easily sold with existing brand loyalty. With the ability to demonstrate your confidence, you can show transferable skills into new key markets - whether the industry is new to you or new to everybody.
Show a match in your integrity and competencies to the mission of a target company in your key market and you will have a winning strategy - if you are innovating new than you know what to do...surround yourself with complimentary brands that will drive your idea to market.
"There is No ing in Brand" series continues with more about each brand manager topics identified - stay tuned!
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