We understand the concept of being the CEO of ME, Inc in this fast paced and ultra growth competitive age. It is a hot topic Oprah has covered in a series called Investing in Me, Inc and if you Google discussion forums about personal brand, you are sure to find many discussions and ideas.
Great idea in theory, but what if you are a commodity with no known competitive advantage or your talents and passions don't line with your skills? What if you have no perceived value? What if your brand is negative because of a poor experience others have with you?
Your career is in the service business so it is worth repeating:
Careers are our own business - a business that we create, brand, own and manage. Our careers go through the same service model cycle a business does. So it is logical to think that any professional needs to plan, manage and brand a career. The Classic disciplines required such as those listed above are not required core competencies of the career and community minded professional. But the strategy as a tool is required to build and maintain a sustainable competitive advantage.
What do you sell?
Without a solid answer to this question you can not have the confidence to pitch your offering to people. You must believe in yourself first before you can start communicating your brand. As you continuously learn and build market trend and identify needs, you too can tool yourself with a competitive advantage packaged with a promise of value.
"There is No ing in Brand" series continues with more about each brand manager topics identified - stay tuned!
Great idea in theory, but what if you are a commodity with no known competitive advantage or your talents and passions don't line with your skills? What if you have no perceived value? What if your brand is negative because of a poor experience others have with you?
Your career is in the service business so it is worth repeating:
Careers are our own business - a business that we create, brand, own and manage. Our careers go through the same service model cycle a business does. So it is logical to think that any professional needs to plan, manage and brand a career. The Classic disciplines required such as those listed above are not required core competencies of the career and community minded professional. But the strategy as a tool is required to build and maintain a sustainable competitive advantage.
What do you sell?
Without a solid answer to this question you can not have the confidence to pitch your offering to people. You must believe in yourself first before you can start communicating your brand. As you continuously learn and build market trend and identify needs, you too can tool yourself with a competitive advantage packaged with a promise of value.
"There is No ing in Brand" series continues with more about each brand manager topics identified - stay tuned!
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