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Apr23
Great Secretaries, Great Culture Brand

As described on Wikipedia, National Secretaries Week was created in 1952 through the work of Harry F. Klemfuss of Young & Rubicam, in conjunction with the National Secretaries Association, now known as the International Association of Administrative Professionals (IAAP). His goal was to encourage more people to consider careers in the secretarial/administrative support field. Using his skill and experience in public relations, Klemfuss promoted the values and importance of the job of administrative assistants. In doing so, he also created the holiday in recognition of the importance of administrative assistants.

The brand of leadership recognizing the partner relationship with a great secretary shows a direct relationship to productivity and professionalism, in my experience. 

As I have had dialog with as many executive assistants as I have with executives, I experience the excellent customer service and respect for time and culture from the good ones.  I have seen executives change companies in their career while negotiating secretary compensation as part of the move.  The team is a package deal!  Respect I admire!

Just like any other profession, there are good and great professionals in this field of choice.  The great ones make a significant impact in the success of a team.  Celebrate the people who make you look better and are the front line in experience for everyone who interacts with your company.  

Apr22
"Job Hunting in a Brand You World"
Dan Schawbel and team release issue 4 of Personal Branding Magazine  to the public on May 1.  This promises to be another great issue on personal brand topics with a cover story interview with Robert McGovern, Founder JobFox and CareerBuilder.com.Articles:- 3 Tips for... Continue Reading
Apr16
Define Your Customer for Success
Confidence in what you have to offer is valuable and an important discovery. If you have not uncovered who will buy your skills before or along the way, you may find yourself barking up the wrong tree in your job... Continue Reading
Apr11
War for Talent means War for Talented
I don't need to tell you about the job loss and other scary economic statistics because the media is covering that well and opinions about the "war for talent" tag line is all over the blogosphere. I know, it is... Continue Reading
Apr 4
No Excuses
Yesterday on Your Brand Radio, Mark and I had a mixed conversation with a common theme around changing roles in your career and/or business. Where does your brand sit in the mist of change? If your brand is a collection... Continue Reading
Apr 1
To Tweet or Not to Tweet
Since becoming somewhat active with Twitter, I find myself considering communicating my every move. I don't mainly because I am not always online due to other commitments (life, business and client confidentiality) and I am on the phone alot. Others... Continue Reading

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