Yesterday on Your Brand Radio, Mark and I had a mixed conversation with a common theme around changing roles in your career and/or business.
Where does your brand sit in the mist of change? If your brand is a collection of values, not much. Your value proposition, competencies and even strengths may change over time so how you express and market your brand will change.
Change is often a result of your external environment. The place where it is easy to place blame and become a victim of circumstance. Market. Jobs. cost of living. Bad boss. On and on...If you are in control of your brand and environment, these don't matter as much...they are only challenges of time and strategy.
Do you make excuses or solutions?
Where does your brand sit in the mist of change? If your brand is a collection of values, not much. Your value proposition, competencies and even strengths may change over time so how you express and market your brand will change.
Change is often a result of your external environment. The place where it is easy to place blame and become a victim of circumstance. Market. Jobs. cost of living. Bad boss. On and on...If you are in control of your brand and environment, these don't matter as much...they are only challenges of time and strategy.
Do you make excuses or solutions?
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